USBG programs provide valuable education, training, and opportunities to network inside the hospitality industry. USBG's mission is to unite the hospitality community to advance professional bartending. They believe tending & owning bars is an honorable career choice. Their goal is to empower bartenders to take charge of their careers. They accomplish this through working with their committed partners to enrich the career advancement of their members through peer-to-peer learning, expert instruction, service projects, and competition. Chapters hold cocktail competitions, sponsor intimate seminars with internationally recognized brand representatives, and forge relationships between top bar talent in 50 cities and counting. They offer all their members opportunities to compete, travel around the world, and spread knowledge in the pursuit of elevating our craft. USBG programs provide valuable education, training, and opportunities to network inside the hospitality industry. USBG also provides crisis assistance/emergency assistance to service industry professionals who have sudden or catastrophic life events that prevent them from maintaining financial security.