USBG programs offer education, training, and networking opportunities to empower hospitality professionals, particularly bartenders, to advance their careers. With a mission to unite the community and elevate bartending as an honorable career, USBG collaborates with partners to provide peer learning, expert instruction, and career development. Chapters in over 50 cities host cocktail competitions, seminars with industry leaders, and networking events, while members gain opportunities to compete, travel, and share knowledge. USBG also offers crisis assistance to service industry workers facing sudden financial hardships due to life events.